The Roman Philosopher Lucius Anneaus Seneca (4 BCE-65 CE) was perhaps the first to note the universal trend that growth is slow but ruin is rapid. I call this tendency the "Seneca Effect."
Showing posts with label propaganda. Show all posts
Showing posts with label propaganda. Show all posts

Monday, March 21, 2022

Ukraine: a Glimpse of the New Eurasian Empire


 

      Empires are alive, they move, they grow, they feel, they die. They have a soul that sometimes can be glimpsed, as in this unbelievable scene from "Dragon Blade" (2015). A silly movie but, at some points, it has a force, a presence, -- yes, a soul -- that grips you. The encounter of two great Empires, the Roman and the Chinese, is told as if it were the meeting of two persons, who are diffident at first, then they discover that they like and respect each other. Empires are part of the human adventure, part of the human ways, of what humans are. And nowadays, perhaps, we are beginning to see the birth of something that never existed before: the first true Eurasian Empire. 



Eurasia is a gigantic landmass, the largest continent, the most populated one. So huge it is, that over thousands of years of history, it was never completely conquered and turned into a single empire. The two greatest empires of antiquity that arose on the opposite side of Eurasia, the Roman Empire and the Chinese Empire, never came directly in contact with each other.

Then, at some moment during the 2nd century BC, or maybe even earlier, the many local commercial roads that crisscrossed Eurasia became connected, forming a network that crossed the whole continent. It was the Silk Road, an offspring of the domestication of the camel, a new transportation technology that replaced the more expensive wheeled vehicles. 

Vaster than empires and more slow, the Silk Road was to bring enormous changes. The Romans and the Chinese started trading with each other. Silk moved from East to West and, gold moved from West to East. In the long run, the Romans were ruined by their passion for luxury items coming from Asia. Their gold went to China and the empire collapsed with the depletion of their gold mines in Spain. 

In time, the Europeans learned how to make silk in their lands, but the Silk Road continued to exist. During the 13th century, the Venetian merchant Marco Polo traveled all the way to China by camel, following overland routes. At about the same time, the Mongol armies swept over Eurasia from their base in the very center of the continent. Their empire was the largest ever seen in history. But they could not expand it all the way to the limits of the Eurasian continent. In the East, they were stopped by the divine wind (the Kamikaze) in Japan. In the South-West, they were stopped by the Mamluk warriors in the Middle East. In Western in Europe, the shores of the Atlantic Ocean were too far even for the nimble Mongol horsemen. 

Empires come and go. After that the Mongols were gone, it was the turn of the empire of the man of iron, Timur, also known as Tamerlane. He couldn't conquer the whole Eurasia, either. Timur was the last of the great nomadic conquerors, made obsolete by the development of gunpowder and firearms.

During the 19th century, the coal-based West European states tried more than once to expand into Eurasia. Their armies never managed to do more than march into the East-European plains, to be destroyed there. It was the destiny of Napoleon's Grande Armée in 1812, then of the Germans in two successive, ill-fated attempts. At the same time, the "Great Game" ("bolshoya igra") was being played: The land-based Russian Empire and the seafaring British Empire battled each other for the control of Eurasia, later with Britain replaced by the US. These two Empires never fought each other directly, except for a brief episode during the Crimean War (1853-1856). Neither could occupy Eurasia, and they jockeyed at the edges of the respective borders. Afghanistan was a watershed where one or the other empire tried to establish a foothold. Neither succeeded. The latest attempt by the US empire ignominiously crumbled in 2020.

While all this was happening, China remained the largest Eurasian state, sometimes conquered, sometimes conquering. At the time of admiral Zheng He, in the early 1400s, China tried for the first time to expand beyond its borders. Zheng He's fleet sailed all over the Indian Ocean, reaching Africa and establishing a Chinese influence in the area. Eventually, China abandoned its seafaring power: it remained a land-based power. 

The late 19th and the early 20th centuries were a disastrous period for China, besieged and attacked from all directions. But, with the end of World War 2, China started to rebuild its economy. By the 21st century, China was poised to become the world's #1 economic power, and that had strategic implications. At present, the Chinese seem to have decided that they don't want to challenge the U.S. maritime power directly. Instead, for the first time after the reign of Genghis Khan, the prospect of a land-based Eurasian Empire is becoming a real possibility. 

What would make the new continental empire possible is the "Belt and Road Initiative", proposed by the Chinese government. It is a "Silk Road 2.0," that would link the Eastern shores of Eurasia with Western Europe and Africa by means of high-speed trains. It includes a maritime network of lanes that follows and expands on where the old Zheng He fleet had sailed. A gigantic project on a timescale of decades, perhaps centuries. The Chinese do think long-term. 



But a transport infrastructure is not enough to create an empire: energy is needed to make it function. Up to now, the booming Chinese economy has been functioning mainly on coal, but the Chinese seem to understand that they can't continue for long with that. They are diversifying, expanding their nuclear and renewables industry, at present the largest in the world. Nevertheless, becoming independent of fossil fuels will still take decades. That is pushing China to collaborate with Russia, which can provide oil and gas for the transition phase, as well as mineral resources, food, and timber. 

What we are seeing in the world right now is a transient phase of the slow development of an integrated Eurasian Economy. The war in Ukraine is having the effect of decoupling the Central Eurasian economy from the Western economy. It may be seen as part of a strategic design to control the Eurasian resources. No matter who started the war, nor how it will end, the Russian resources that once went to Europe will soon go south, to China. Western Europe will be demoted to a coastal appendage of the Western Maritime Empire, expendable as needed. 

It is curious how Western Europe not only accepted to be cut off from the Russian resources they desperately need, but enthusiastically acted for that purpose. The Chinese may have put to work a precept from Sun Tzu that goes as, "the opportunity to beat your enemy is provided by the enemy himself." One of the (many) problems Westerners have is that they can't control their own propaganda, and, in this case, they have directed it against themselves. We cannot say whether the Chinese gave a push in that direction, or just exploited a trend. In any case, it happened.  Western Europe has locked itself out of Central Eurasia while thinking they were locking the Eurasians in. 

At present, the Chinese are working on new financial instruments to decouple the Eurasian financial system from the dominance of the US dollar, and to access the Middle Eastern and African resources directly. India has good reasons to join this effort, just as Iran and many other Asian and African countries do. With this tool, the Chinese can build a Central Asian block of enormous economic power, while Western Europe has been pushed into irrelevance. At least, that gives Europeans a chance to put into practice their idea of the "EnergieWende" -- the transition to renewable energy. So far, it was mostly smoke and mirrors, but now they'll have to work on it for real. They will find that it won't be as easy as it was proposed, especially if they have to do it while their economies are collapsing. But, after all, problems are always opportunities, at least if you can solve them. 

The war in Ukraine may die out in the coming weeks, or it may expand, but that matters little. It is just a brief flare in a story that unfolds on a timescale of decades and centuries. The Russian philosopher Alexandr Dugin has been promoting for some time the concept of "Eurasianism" as a new unifying approach to governing Eurasia. In the West, Dugin's ideas are not popular in the mainstream debate. But, if they exist, it means that there exists a current of thought that examines this subject on the basis of the concept that one day Eurasia will exist as a coordinated political entity. 

Will the Eurasian Empire be a good thing or a bad thing? We cannot say: empires are not bad and are not good. They are. And they will be. 



Monday, February 28, 2022

Back to Reality: We are All Children of Oil

 

Colin Campbell, founder of the Association for the Study of Peak Oil (ASPO), speaks in Pisa in 2006. Officially, the Powers that Be (PTB) ignored the ASPO message, but it could be that they understood it all too well. That would explain many things about the current situation. For two years, we thought that all our problems were caused by a microscopic, peduncled critter. Now, we are back to reality: we are all children of oil, and we cannot survive without it.


A few days ago, I found by chance on my shelves some documents from the 2006 conference of ASPO (the association for the study of peak oil) that I and others organized in Pisa, in Tuscany. The conference had a certain global resonance: it was sponsored by the Tuscan government, hundreds of people from all over the world came to attend, and the international media commented on it. It was part of a wave of interest on peak oil and its consequences. Just as another example, see the leaflet on the right that I also found rummaging among old documents. It announces a meeting to be held in the Tuscan countryside in 2004, titled, "The Party is Over", and subtitled "How to exit from the petroleum-based economy"

Today, it looks as if these things are a hundred years old. How was it that there was an age in which you could express this kind of subversive thoughts in public and be given some space in the media? And how could we delude ourselves into thinking that we could have convinced that nebulous entity called "humanity" that we were running out of our natural resources, crude oil in the first place? Even more subversive, that we should reduce consumption and move to renewable sources before it was too late?

At the time, we didn't know exactly how much time we had before troubles were to start, but our estimates were correct in terms of orders of magnitude. In the early 2000s, Colin Campbell proposed that the peak of "conventional" oil production would come around 2012. It probably did, but the peak was masked by the production of non-conventional resources. "Shale oil" bought us another decade of growth, although at a modest rate and at a high cost. So, we had more than 20 years to prepare from when, in 1998, Colin Campbell and Jean Lahérrere had first flagged the problem with an article published on "Scientific American." But, as we should have expected, nothing serious was done.

On the contrary, the entity called "humanity" showed the maturity and wisdom of someone in the grip of convulsions and possessed by demonic forces. We have seen 20 years of a roller coaster in the desperate search for an enemy to destroy and turn the clock back, to when things were good. The enemy has been singled out as Osama, Saddam, Assad, Qaddafi, and many others, destroyed only to be replaced by the new monster of the year. 

For two years, then, the monster was not a human being, but a microscopic peduncled creature that nicely played its role of bugaboo, until it was officially vaporized by the microscopic equivalent of carpet bombing. Now, it is over, and a new, more conventional monster is advancing: the soulless Vladimir Putin. Chances are that he will not be the last monster in the demonization chain.

Every time we seemed to have destroyed our arch-enemy, it came back in another form, bigger and uglier than before. And each time, in the fight against the monster on duty, we lost something of our wisdom, our freedom, our humanity. 

We never realized that what we were fighting was not a monster, but a reflection of ourselves in the desperate search for a way to continue a way of life that some of our leaders defined as "not up for negotiations." But when you deal with Nature, everything is up for negotiations. And Nature always wins the game. 

Peak oil never reached the level of the official monster of the day, but it was worrisome enough that it deserved the standard demonization treatment. It could not be bombed and there was no vaccine against it. But we marginalized it, ridiculed it, and made it disappear from view as if we had bombed it to smithereens. Yet, it is returning, even though not mentioned, during the current crisis. 

We are 8 billion on this planet, all children of crude oil. Without crude oil and other fossil fuels, most of us simply wouldn't exist. And without crude oil, we cannot continue to exist. As a monster, peak oil is much scarier than any of the bugaboos that the mainstream media have been proposing to us. Gas and coal are in the same group.

We should have known what to expect. It was all written already in 1972 in the study titled "The Limits to Growth." To be sure, the authors never mentioned wars for resources in their discussion. But just by taking a look at the curves for the most likely scenarios, it wasn't difficult to imagine that the global collapse was not going to be a friendly party. 

With the world's economic system expected to crash at some moment during the first decades of the 21st century, we should have expected the race to grab what was left would get uglier and uglier. It is happening. 


Is it the story of a failure? Maybe, but in a strangely twisted way. Thinking about what's happening right now in the world, I have a strong impression that our leaders didn't ignore our message. Not at all. Already in 2001, it was said that George Bush Jr. had decided to invade Iraq because he had read some material produced by ASPO and was worried about peak oil. It is probably just a legend, but the so-called "Carter Doctrine" of 1980 already recognized that the US couldn't survive without the oil resources of the Middle East. Our leaders are not smarter than us, but not stupid, either. 

So, it may well be that the PTBs perfectly understand the situation and that they are maneuvering to place themselves in a position to gain from the coming (actually ongoing) collapse. After all, the game that the elites know best is putting the commoners one against the other. It is the game being played right now. Like the Russian Roulette, it is one of those games you won't necessarily survive. 



Sunday, January 23, 2022

The Secret of Propaganda: Teaching Obedience


A classic example of modern propaganda. It dates from the 1940s and it shamelessly exploits the principle of authority. Note that there is no proof or evidence that a majority of doctors smoked Camels more than any other cigarettes. And there is no proof or evidence that, even if the claim were true, the doctors would be right. But the principle of authority works independently from data and truth and the campaign was a huge success. It is the great power of obedience.


Just a few days ago, I was a guest on a TV discussion on the usual subject* (practically, the only one being discussed nowadays).  At some moment, the discussion veered on propaganda, and the host** said something like, "but isn't it strange that Germany fell so easily for the Nazi propaganda despite the fact that it was the most cultured society in Europe at that time?" And it dawned on me:

It was not despite. It was because.

Exactly that. Propaganda and education go hand in hand: they are one the consequence of the other. In an instant, my whole career as a teacher flashed in my mind. What are we teaching to our students? Plenty of things, of course, but mostly it is about trusting the authority. Obedience, in one word. 

I experimented at times with the opposite approach, pushing my chemistry students to criticize their textbooks. Many of my students are smart fellows, some of them appreciated the idea, and sometimes they found errors that I hadn't noticed myself. But most of them found the exercise an annoying interlude in their studies. They were not stupid, either. They perfectly understood that learning how to criticize the authority gave them no useful "career points." They just wanted to go through their classes as fast as they could, hoping that the ordeal would soon be over. 

The problem is not just with chemistry. In all fields, students and teachers play a game together, as Simon Sheridan well described in a recent post. It is a game that aims at creating "the archetypal orphan," that is a person completely subjugated to a dominating figure that Sheridan identifies as "the devouring mother." You might also say "the dominating father," but it is a role that university professors assume by default. The technical details of what our students learn are obsolete or soon will be, but one thing of their training will remain for a long time: believing what they are told. Soon, the role of authority will not be fulfilled by their teachers anymore, they will be replaced by opinion leaders, politicians, and other figures. 

Look at how, in the 1940s, the tobacco industry had a huge success with a campaign aiming at convincing people that smoking Camels was a good idea because most doctors (a typical authoritative figure) smoked Camels. Look at how, nowadays, our governments used the same typical authoritative figures, doctors, to convince us to do things that might turn out to be more harmful for our health than cigarette smoking. 

Marty's Mac (see below) notes how (boldface mine)
.... it is remarkably easy to convince the educated classes of something. One only has to get the information printed in the right places. The educated can be made to believe that Iraq has weapons of mass destruction, or that cigarettes and canola oil are healthy (a typical claim in the midcentury), or that the high numbers of breakthrough COVID cases in countries with 90% vaccination rates are caused by the 10% of unvaccinated people. They can be made to believe anything, really.  
So, the more educated you are, the more sensible to propaganda you are. No wonder that many of the people most affected by propaganda are well learned ones, especially people who have comfortable government jobs. Among scientists, belief in the current propaganda campaign is especially visible with climate scientists, whose beliefs depend on an authority called "climate models." (I have no statistics to cite on this point, but I know the people who work in the field) Conversely, blue-collar people engaged with real-world problems are more cautious in believing what they are told by the government, as noted by Scott Latham

So no surprise that the highly cultured Germans of the 1930s fell in the hands of the rabid Nazi madness (in the hands of the God Wotan, as Jung noted). And the most likely ones to fall for the Nazi ideas were among the most educated. For instance, physicians joined the Nazi party in droves (nearly 50% by 1945), a much higher fraction than for any other profession. Then, no surprise that our highly educated society fell so easily into the current propaganda trap that makes us believe that our governments are doing what they are doing only in order to protect us from a terrible danger. 

But propaganda is not necessarily a bug, it is a feature of the system. There is nothing wrong with the principle of authority, as long as you see it in terms of trust in people who know more than you. In the complex society in which we live it is impossible to question every facet of reality and, without this kind of trust, it would be impossible to keep it working. The problem with trust is that when it becomes an automated reflex it can be easily hijacked by people who use it to their own advantage. Then, trust becomes obedience and propaganda becomes the truth. (***)

If there will be some good consequences of the disaster that befell us during the past two years, it will be to understand the dangers of propaganda. And maybe to remember how right Ivan Illich was about the need of "deschooling society.


(*) Apologies for not writing explicitly the term for what we are discussing. I already lost a blog to censorship and I am sure that you understand anyway. 

(**) h/t Domenico Guarino
 
(***) after having published this post, I found a quote by Hannah Arendt that I think is in line with my considerations and those of Marty's Mac. 

“The aim of totalitarian education has never been to instill convictions but to destroy the capacity to form any.”

“The ideal subject of totalitarian rule is not the convinced Nazi or the convinced Communist, but people for whom the distinction between fact and fiction (i.e., the reality of experience) and the distinction between true and false (i.e., the standards of thought) no longer exist.”

“In an ever-changing, incomprehensible world the masses had reached the point where they would, at the same time, believe everything and nothing, think that everything was possible and that nothing was true. ... Mass propaganda discovered that its audience was ready at all times to believe the worst, no matter how absurd, and did not particularly object to being deceived because it held every statement to be a lie anyhow. The totalitarian mass leaders based their propaganda on the correct psychological assumption that, under such conditions, one could make people believe the most fantastic statements one day, and trust that if the next day they were given irrefutable proof of their falsehood, they would take refuge in cynicism; instead of deserting the leaders who had lied to them, they would protest that they had known all along that the statement was a lie and would admire the leaders for their superior tactical cleverness.”
____________________________________________________________________________

Below, I report in full the recent post by "Marty's Mac." I already cited him or her extensively in a post on religion and literacy. One of the smartest commenters I know, at present

How do you know… ?

by Marty's Mac -- Jan 10 2022


How do you know a variety of facts about the world? For instance, how do you know that matter is made up of atoms and electrons?

Presumably you learned about this in school. A teacher gave you a textbook that explained the experiments that established atomic theory. We knew already, before any electronic scanning microscope, that matter came in discrete units because the result of chemical reactions always yields perfect whole-number ratios. Subatomic particles were discovered with the cathode tube, Rutherford discovered the nucleus by shooting radiation at gold, Millikan discovered the charge of an electron with his famous oil drop experiment… the list of experiments in an introductory text goes on. An educated person who is not working in the hard sciences has, likely, already forgotten most of these. But they were in all likelihod presented to him, back in high school.

But none of these answers, even if you remember them, actually explain how you know about the atom. Unless you are in a very rarified group of chemistry and physics enthusiasts, you have not performed any of these experiments. So how do you actually know about atoms?

What happened, really, was that an authority figure gave you certain information, a significant amount of which you also read (in a text that is culturally authoritative), and you believed it. You believe stories like these because you have been raised to believe them and have not decided to radically doubt the authorities who passed this information on to you. Things like atomic theory seem to be widely believed, and people say it’s important for all sorts of technical applications, and these technologies seem to work very well. You believe about atoms, almost certainly, second-hand.

But it is not just atoms. How about the existence of Kazakhstan? It is on maps, people in the news talk about it as if it is real (and currently undergoing serious civil unrest), there are images of people in a place that is called Kazakhstan, and so on. This is also how you have any understanding of health and the body, the workings of your government, and so on. The educated mind has acquired most of its understanding through appeals to authority. The critical thinking that is so vaunted in education is mostly about judging whether or a certain authority is good (or, ultimately, approved), and in some cases whether it has internal inconsistencies that might discredit it.

I am saying this not to knock education as useless and only for the sheeple. There is not an alternative to appeals to authority. In any sufficiently complex technological or scientific society, the accumulated knowledge is too vast for an individual to replicate his ancestors’ discoveries for himself. This is already true in fairly technologically primitive societies: Which plant fibers are good for clothing and textiles, and which are useless? Which mushrooms are edible? What domesticated or semi-domesticated crops have been handed down to you? How does one hunt or make weapons for hunting? All of these are inherited knowledge or technology, and we are miles away from atomic theory. But the dependence on authority becomes much more acute for more highly technologically developed societies like our own. There is no viable alternative to an education in which appeals from authority are prominent. The only real alternative, completely erasing authority from the equation, is to drop back to some level below hunter-gatherer and hope to acquire enough knowledge over a single lifetime to manage bare subsistence.

Continuing Education

Education is, as they like to say now, a lifelong process. For the highly educated, all of whom adopt this model of trusting certain authorities for information about how the world works, and especially for those embedded in the “knowledge economy”, this kind of learning does not end (or does not largely end) with formal schooling about atoms and molecules. It continues into adult life. The teachers and textbooks are replaced by culturally authoritative figures like the newsman or public intellectuals (often academics or businessmen) and sources like The New York Times. And in the contemporary marketplace, if you don’t like these, other authorities are on offer.

The continuing education of the educated (most typically this education focuses on current affairs) has two consequences. The first is that it is remarkably easy to convince the educated classes of something. One only has to get the information printed in the right places. The educated can be made to believe that Iraq has weapons of mass destruction, or that cigarettes and canola oil are healthy (a typical claim in the midcentury), or that the high numbers of breakthrough COVID cases in countries with 90% vaccination rates are caused by the 10% of unvaccinated people. They can be made to believe anything, really. The same way the teacher explains about the electrons and the textbook backs her up, the newsman can go on Fox or print in Vox some story, and the educated and informed person will summarily believe it. Fairly recently the elites in America have suddenly noticed that this may not always work to their advantage, and Hillary Clinton coined the term “fake news” to explain her defeat (a term that was immediately taken up by Donald Trump and, like almost all of Hillary Clinton’s political moves, backfired spectacularly). However, this gullibility is not confined to conservatives (nor to liberals). It is a simple result of a large percentage of the population becoming lifelong learners.

The second consequence is that the cultural norms of society can change rapidly and over much less than a single lifetime. There have been a bevy of cultural norms that have been repealed or replaced over any adult person’s lifetime. The most obvious in the current moment is extreme fear of sickness, adoption of universal masking, and acceptance of ever-increasing government authority in the name of health. However, many other changes have occurred within a single lifetime: The widespread acceptance of gays and lesbians (currently this is happening with trans people at an even more breakneck pace), the non-acceptance of overt displays of (certain kinds of) racism, ignoring one’s dinner partner in favor of reading (once considered horribly rude with a book, now commonplace with a phone), ordering food instead of cooking, and if we go further back, the acceptance of left-handedness as a manner of writing (as late as the early sixties, this was disallowed in American schools). These are all changes that were normalized in less than the time it takes for an infant to become a legal adult. Despite this speed, they are often not noticed (many boomers lived through the acceptance of left-handedness and barely think about it), or thought of as so backwards that no one could possibly disagree (this was the case two years after the repeal of sodomy laws). A whole population can be freshly educated in the right way, whatever that right way happens to be today (and quite independent of whether it is good or bad for society), and tomorrow behave as though they grew up believing these things their whole life long.

This peculiarly modern form of changeability and indeed gullibility is not present in older, less literate societies. This is not to say illiterate or less literate societies don’t believe crazy things. Of course they do. But these crazy things are generally learned in childhood: how shamanistic magic can cure or curse, the presence of spirits all around us, the importance of smoking bodies before burial to reach the afterlife, and so on. The feudal serf may harbor a host of wacky superstitions, but they were acquired in his early education (not in a school so much as around the village) and became more or less fixed for his entire adulthood. Literacy and lifelong learning create opportunities for people to acquire new fundamental beliefs their whole life long. The gullibility of childhood can become permanent.

The sorts of rapid changes we have all experienced in the past two years in relation to COVID would not have been possible without a highly literate society. At the beginning of the pandemic, when news was first coming out of China, it was racist to be at all concerned about the virus. Then it became irresponsible and scientifically invalid to wear a mask. Then it became scientifically necessary to wear a mask (perhaps even two or three, simultaneously) and maintain social distancing. Then the science said it was okay to not practice social distancing if one attended the right kind of protests. Then it was necessary to get two vaccines, and that would end the pandemic. Then there was a booster one would get once a year, now down to every four months. At each stage, people have wholly bought into the new belief system which may have contradicted the belief system of last month or last week. Science changes, or rather the story that the cultural authority is telling changes, and so people’s fundamental beliefs can be updated more or less live. This is not because the whole population has actually properly learned something. They have just been informed of a change of plan.

Life in the age of propaganda

As I stated before, there is no solution that will keep us from having to learn by appealing to authority, because there is too much to know for any person to build up everything from scratch. Everyone has a matrix of beliefs which they have built up partially from direct experience (the minority) and partially from authorities they trust (the majority). But in an age of constant learning, it is much easier for baseless beliefs to infiltrate a belief matrix over time. When people worry about propaganda, I think this largely what they mean: That the set of new information being acquired will contain beliefs that, if one were to build them up from scratch (which most people cannot do, and no one can do with all the new information), would not hold up to scrutiny. This has been, for all of human history, an ever-present possibility in childhood, but children don’t have the mental capacity to worry about this.

This is not a place to “solve” the problem of propaganda. Such a solution (if it were possible) would be worthy of a lengthy book on epistemic philosophy or sociology. All I want to point out here is that propaganda, and easily-propagandized populations, are a result of education and cannot be fixed by simply educating people better. The very instruments for increasing knowledge in fact introduce the greatest possibility for the rapid adoption of false beliefs. If we want to live with the benefits of literacy (and we have no choice, this is the world as it is, unless we suffer a severe dark age), we must learn to live with and, if we are very lucky and work very hard to change society, mitigate the dark side of that social technology.




Monday, December 6, 2021

Propaganda: the Doom of the Western Empire


This painting by Konstantin Vasiliev (1942-1976) celebrates the great patriotic war of 1941-1945 (Вели́кая Оте́чественная война́). It is a good example of Soviet propaganda at its best: sometimes it could produce stunningly beautiful images. But, on average, propaganda in the Soviet Union was primitive and heavily based on censorship, eventually turning out to be unable to keep together the Union in a moment of crisis. In the West, propaganda was much more sophisticated and, for a while, it managed to convince Western citizens that they were told the truth by their governments. That phase is now over and the Western propaganda system has moved to a fully "Soviet-style" censorship system. With this development, the Western Empire may well have sealed its doom: no government can survive for long if the people it rules don't believe in it.


“The devil's finest trick is to persuade you that he does not exist.” Charles Baudelaire


I distinctly remember when I was a child and my father saw me reading a small book illustrated with images showing red flags, sickles, and hammers. Worried, he took it from my hands, looked at it, and gave it back to me. "It is all right," he said. "It is our propaganda." 

What I had in my hands was an anti-communist pamphlet of the 1960s, issued by the Christian Democratic party. I remember it well, it was full of images of evil Soviet Communists slaughtering their own dissidents, part of the general anti-communist propaganda in Italy of the post-war period. 

At that time, it was still fine to state openly that something was propaganda. And it was normal in a bi-polar world to be expected to believe in the propaganda issued by one's political side while despising the symmetrical propaganda issued by the other side. 

Things changed over the years. With the Soviet Union spiraling down into a crisis from which it would not survive, its propaganda system revealed its limits. It is the basic problem of censorship: if you have to suppress contrasting opinions, it means that you have something to hide. The Soviet public understood that very well and it maintained a healthy dose of skepticism toward anything that their government was telling them. They still do.  

In the West, instead, the propaganda system evolved into a more and more sophisticated instrument that even managed to elevate itself into a "non-propaganda" system by abandoning censorship. In this way, it managed to convince most people that propaganda did not exist in the West (the devil's finest trick, according to Baudelaire). 

Consequently, Westerners started to believe that their "free press" was providing them with objective and trustworthy information, unlike the state-controlled press of those evil Soviets. That was truly a triumph: still today, the naïve trust of Western citizens in the media baffles the people who lived on the other side of the Iron Curtain. 

But things keep changing, as they always do. The apparent triumph of the West turned out to be hollow. Now, the West faces the same problems that the Soviet Union faced at the time of its demise: how to maintain the cohesion of a large group of states and populations which don't find it attractive anymore to be part of an empire?

One consequence is the return of rather primitive propaganda methods to support the military control of the Western sphere of influence. During the past few decades, the West started using a series of "shock and awe" propaganda campaigns designed to demonize foreign governments, and to open the way for their military elimination. Saddam Hussein was the first victim, others followed. The mechanism is still in operation, although it seems to have become less effective in recent times.

During the past two years, the Western propaganda system underwent a further evolution. Under the banner of fighting "fake news," it started to enforce a pervasive Soviet-Style censorship system over the Web, coupled with the complete government control of the media. Propaganda has become truly all-encompassing and brutal, at present taking as a target for demonization the so-called "anti-vaxxers." 

Why this evolution? Everything that happens, happens for a reason. And it is clear that the West is reacting to a major economic, environmental, and resource crisis. As it happens to all societies in crisis, it reacts by trying to tighten the links that keep the system together. But these "solutions" may well be worsening the problem. 

It is a well-known story, noted perhaps for the first time by the founder of System Dynamics, Jay Forrester. When people find themselves in trouble, they are normally able to identify the elements that cause the problems: the "leverage points" of the system. And almost always they tend to act on these points in such a way to worsen the problem. 

In this case, the evolution of the Western propaganda system into a censorship-based Soviet-style apparatus may temporarily be effective, But, in the long run, is destined to have disastrous effects. Eliminating dissent looks like a good idea by the elites in power, but it has a deadly consequence: it "freezes" society into a rigid structure. Rigid means fragile, as those who work in materials science know very well. In this case, it becomes impossible for society to adapt to new problems except by collapsing: it is the "Seneca Effect."  

Most Westerners have been taken by surprise by this rapid change in the management of a communication system that, up to just a few years ago, glorified "freedom of speech." They seem to refuse to believe in what's happening, even though they see it happening in front of them. They still have to develop the memetic antibodies against propaganda that the Soviet citizens had developed long ago. But, as they are fed more and more blatant lies, eventually they are going to develop a certain degree of immunity. 

And that's the basic problem: no government can exist for long if the people it rules don't believe in it. That was the doom of the Soviet Empire and it may well be that the Western Empire has sealed its own doom by destroying its free press system of which it was justly proud. Without an internal method to critically evaluate the government's decisions, huge mistakes -- even deadly ones -- are unavoidable.

What form the doom of the Western Empire will take, and how fast it will come, is difficult to say. We may just remember Seneca's statement that "increases are of sluggish growth but the way to ruin is rapid." 



On this subject, see also Simon Sheridan's "The Twilight of Narrative"  and Franco Bifo Berardi's "Rassegnatevi" (in Italian)

Monday, November 1, 2021

The Propaganda Trap: How to get out of it?

 You probably saw the Hitler clip from the 2004 movie "Downfall." And you may have noticed the detail of Hitler's left hand trembling out of control. It is based on historical data: Hitler's hand was really trembling in that way, a typical symptom of Parkinson's disease. And he was also subjected to fits of rage, just as shown in the movie. Surely, many people must have noted his erratic behavior and thought he had mental problems. Yet, nobody could find a way to remove him from power, ensuring that maximum damage was done to everybody. It was the result of German propaganda: a giant machine that fed on itself and that could not be stopped before it was too late.

 

The story of the 20th century includes several "mad dictators" who did great damage to the people they ruled, and not just to them. Benito Mussolini in Italy and Adolf Hitler in Germany are the best-known examples. I wrote several posts on Mussolini (here), who clearly suffered of an extreme case of the Dunning-Kruger syndrome, but was not mentally impaired, just a run of the mill psychopath who cared nothing about the suffering of the people he ruled. 

Hitler, like Mussolini, was convinced to be a military genius and he often overrode the suggestions of his competent military staff. And he was a psychopath, too, with all the typical traits of cruelty and indifference that characterize psychopaths. But, unlike Mussolini, there were evident problems with Hitler's brain, especially during the last years of his rule. He had clear symptoms of Parkinson's, and he was subjected to fits of rage that rapidly went out of control. He regularly consumed methamphetamine, barbiturates, opiates, and cocaine, as well as potassium bromide and Atropa belladonna. His symptoms worsened after the assassination attempt against him in 1944. 

I already wrote about how dictatorships are born. What is surprising in this story is not so much that there exist people who are at the same time stupid and evil, in addition to being mentally unstable. It is not even so surprising that Italy and Germany, two European countries inhabited mostly by normal and decent people, fell into the hands of two of these madmen. In the beginning, they didn't look like madmen: they looked like the right person at the right moment. What is truly weird is that these countries could not get rid of the madman in charge, not even when it became clear that he was a madman. 

You know that Adolf Hitler ruled Germany until he killed himself in 1945. But, already in 1943, it must have been clear to everyone with at least a few neurons in their brain that the war was lost and, worse, there was a madman in charge. But nothing was done. Nothing could be done. 

If you want to get some idea of the situation in Germany during the last year of the war, you may read the book by Florian Huber "Promise Me You'll Shoot Yourself." It is a book that tells you of something not normally discussed: what did ordinary Germans think of the situation and how it was that they couldn't free themselves from the evil spell that their own propaganda had generated. To the point that a large, although unknown, number of them committed suicide. Choosing death was the ultimate strategy to avoid facing reality. 

In a sense, it was unavoidable: the Germans had chosen a path that led them exactly where they arrived.  Propaganda is a wondrous machine that feeds on itself: once you start it, there is no way to stop it. It can make some things unspeakable, and if they are unspeakable they cannot be spoken. The story of the "White Rose" is especially tragic: a group of students of the University of Munich who tried to say the things that could not be said. As a result, they were sentenced to death and executed by beheading in 1943. Surprisingly (but perhaps not so surprisingly) the executions didn't seem to generate any outrage with the German public. An even starker evidence of how deeply the Germans were beguiled by their propaganda.

So far, we are not (yet) in the hands of an evil psychopath, but many things seem to be moving in that direction. So, the question of how to get rid of a dictatorship seems to be equivalent to asking how to get rid of propaganda. But the Western propaganda machine, today, is enormously more sophisticated, effective, and pervasive than the German propaganda was at the time of the Nazis. Fortunately, if we speak against the government's truth, we do not face execution by beheading (so far). But we are simply ignored, and if not ignored we are demonized and ridiculed. 

Is there any hope to stop the evil machine? It looks difficult, even impossible. So far, propaganda has been stopped only by the complete collapse of the governments that created it, as it happened in Italy and in Germany. Are there better ways? Maybe. Propaganda has been with us for more than a century: it has changed, it has morphed into different forms. But one thing remains central: propaganda exists because there exists a centralized control of the information flow in society (we call it the "media"). As long as this control exists, propaganda will remain with us, all-powerful as it is. 

But, right now, the Internet has created a gigantic system of information flow that escapes central control -- so far, at least. As long as we can bypass the media we are immune (within limits) from propaganda. Otherwise, the only way to get rid of it is collapse. 

So, what we are seeing is a gigantic struggle for the control of the Internet. Will the center win? Or will it be the periphery? Our future hangs on this question. 

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Sophie Scholl, a member of the "White Rose" group who was sentenced to death and executed in 1943 at 21, for having spoken against the government propaganda of the time. Her story shows how harsh the information war can be. And her example remains a source of inspiration for us. 



Saturday, September 25, 2021

The Age Of Exterminations (II) -- How to Exterminate the Young

In 2018, I published a book titled The Shadow Line of Memory." It was the biography of an Italian intellectual, Armando Vacca, who did his best to fight for peace at the beginning of the Great War. He was eventually defeated and punished by being sent to the most dangerous frontline of that time, where he survived for no more than a couple of weeks. That book led me to study the story of how propaganda managed to win the hearts and minds of the Italians in 1914-15, resulting in Italy joining the war. The ensuing disaster is not usually listed as an "extermination," but the Italian losses amounted to close to one-third of the young men of military age at that time. If this was not an extermination, what was it? And I think there were deep reasons for it to occur. I thought I could propose this story to you now. You may find something in it that may help you understand a few apparently unrelated things that are happening nowadays. 


The power of propaganda is immense. It is so strong especially because people don't realize that they are embedded in it and the things that propaganda makes them do look like the most natural and obvious ones.  It was Baudelaire who said, "the devil's best trick is to convince people that he does not exist."

So, here is a story of a triumph of propaganda: how it convinced most Italians in 1914-15 that it was a good idea to go to war against their neighbors, the Austrians in one of the greatest follies of history, what our ancestors called, rightly, "The Great War."  

It all started when, in July 1914, a Serbian madman shot an Austrian Archduke. That caused the Great Powers of the time to attack each other in a sort of large-scale domino game. Austria attacked Serbia, Germany attacked France, Russia attacked Austria, and more. 

And Italy? It is a story poorly known outside Italy, but interesting for many reasons. Italy at that time was a nation of peasants, its economy was weak, and its military power limited. Sometimes, it was called the "proletarian nation," in contrast with the Northern "plutocracies," Britain and others. Italy was poor, but secure inside its borders: protected by the sea and by the Alps. No need to go to war against anyone. 

True, Italy had a grudge with Austria that had to do with some lands at the border that Italians believed were part of Italy. But Austria was already fighting on two fronts, Russia and Serbia. Its government surely would concede something to Italy rather than risk opening a third front. There is evidence that, indeed, Austria offered Italy to return part of these lands in exchange for Italy remaining neutral. 

Yet, less than one year after the start of the Great War, Italy had joined the allied powers and was at war with Austria. It was one of the most impressive examples in history of how propaganda can affect an entire nation. An avalanche of hate that engulfed everyone and everything. 

When in 1914 some people started claiming that Italy should have attacked Austria, their statements looked unreal, silly. What mad idea was that? Italy was not a great power: it had no interests to defend, no empire to create, no threat to fear. It had everything to gain by remaining neutral. The government was against the war. The Socialists were appalled at the idea that the Italian workers would fight their comrades of other countries. The Catholics couldn't accept the idea of a Catholic country, Italy, attacking another Catholic country, Austria. It just made no sense. 

But the war party refused to listen. Slowly, the voices for war increased in volume and in diffusion. It was an asymmetric struggle: on one side there was reason, on the other emotion. And, as usual, emotion beats reason. Italy, it was said, cannot afford to lose this occasion to show the bravery of its citizens. The idea of negotiations with Austria was rejected with an incredible vehemency. Italians, it was said, do not ask for what is theirs, they take it! Blood, yes, there was to be blood. It is a good thing: blood is sacred, it must be spilled for the good of the country!

When I was writing my book on this story, I spent much time reading the Italian newspapers of 1914-1915. It was fascinating and horrifying at the same time: I got the distinct impression of an evil force rising. It seemed to me that I was reading of the return of ancient rituals, rites involving bloody human sacrifices. Especially impressive was the story of a young Catholic intellectual, Giosué Borsi, who became so intoxicated with propaganda that he came to believe that it was God's will that he should kill Austrians. He volunteered, and survived for just a few days in the trenches. Truly, it was as if a malevolent entity was masterminding the whole thing. Maybe evil Chthonic deities do exist? 

Incredibly, this wave of evil grew to engulf the whole Italian media of the time. The Socialists ceased to oppose the war and some of their leaders, such as Benito Mussolini, switched to promote it. The Catholics, too, gradually joined the voices of those who were arguing for war, apparently believing that contributing to the war effort would give them more political power. During the "Radiant May" of 1915, young Italians marched in the streets to request that the government would send them to die. And the government complied, declaring war on Austria on May 24th. 

And the opponents? Those evil pacifists who had tried to argue against war? They were insulted, denigrated, and finally silenced. The war party succeeded in convincing everybody that Italy had not just one enemy, but two. An external enemy, Austria, and an internal enemy, the pacifists. They were the Austria-lovers, the spies, the traitors, the monsters who menaced the Italian people with their dark machinations. They were also smelling bad, they were dirty, and they ate disgusting food. When the war started, it was the time of reckoning for them. No more excuses: if they were of military age, they had to enlist in the army. 

We have no direct proof that there was a specific policy to send pacifists to die in the most dangerous areas of the front. But we know that it was what happened to some of them, including Armando Vacca, the person whose biography I wrote in my book. Instead, those on the other side of the debate were privileged. Mussolini, for instance, was sent to a quiet area of the frontline. From there, he emerged slightly wounded by the malfunctioning of an Italian artillery piece, and with the fame of a war hero.

We know what was the result of this folly: summing up direct casualties, the dispersed, and the wounded, Italy suffered more than two million lossesabout a third of the males of military age at that time (as a bonus, add some 600,000 losses among civilians). Austria suffered similar losses.  You don't want to call it an extermination? If not, what was it?

The power of propaganda is well known, but there are many ways for it to appear. In the case of the United States, we know that in 1917 the government decided to intervene in the Great War to protect its investments in Europe. That implied creating and financing a propaganda campaign to convince the American public. The campaign involved creating the "Committee for Public Information," possibly the first Government propaganda agency of the 20th century. The techniques the committee developed were imitated many times in later history, especially by the German Nazis. 

How about in Italy? We have evidence that Mussolini's campaign for war was financed by some Italian financial lobbies, people who wanted to make a profit out of the war. But, on the whole, there was nothing similar to the Committee for Public Information. So, how could the pro-war propaganda be so successful?

I came to think that there was a reason for the extermination of so many young men. It was because the Italian society wanted to exterminate them.

Of course, it was not planned, it was never mentioned and, most likely, it was not even a thought that was entertained by those who pushed so enthusiastically for war. But the human mind functions in subtle ways and very little of what it does is because of some rational chain of concepts. 

Why do people kill? Most often, they kill what they are afraid of. So, could Italians be afraid of their own young? It could be. I came to think that it was, actually, likely. 

Go see the population curve of Italy before WWI. It is a nearly perfect pyramid. At that time, Italy had about 6 million males of military age, about 15% of the Italian population. What were these young men doing? What were they thinking? What did they want? Those who were in power at that time had good reasons to think that they would want their share of the national wealth.

Indeed, those were times of social and economic tensions, with Socialism and Communism claiming that a popular revolution would bring all the power to the people. And who would revolt against the current order if not those young men? Then, it made sense to get rid of as many of them as possible by sending them to die in great numbers on those remote mountains. 

As a strategy, it could have backfired. It did in Russia, where the result of WWI was that Communism took power. In Italy, the years after the war saw a Communist revolution nearly starting, but it was quelled by the ascent of Fascism. As always, history is not made with "ifs." What had to happen, happened. 

Whatever the cause, the great wheel of history started moving in 1914, and it didn't care who was going to be squashed into a pulp under it. Maybe the ancient Chthonic Gods of war were driving that wheel. Maybe they still exist, even though nowadays they seem to have taken different forms. Propaganda, for sure, can still do its job with the same methods: denigrate, demonize, insult, and scare people. It works. You can see it at work right now. 


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A reflection on the long term trends of propaganda

Propaganda in its modern form didn't exist up to a few centuries ago. In a not too remote future, it might cease to exist as well. Even right now, things are changing in the belly of the great beast that we call the memesphere.

Propaganda was so effective during the 20th century because the memesphere was vertically organized. At the time of WWI, for the more than 50% of the Italians who could read and write, there was no other significant source of information other than newspapers, and their number was limited. Then, as now, just a few newspapers had national diffusion and if they all took the same position, they would control the memesphere. 

The information people obtain in a vertical network is like rain falling: you can try to avoid getting wet using an umbrella, but you can't choose the moment when it rains or not. So, the Italian memesphere of a century ago acted like an organism, a giant societal brain that had to choose between war and peace. It could not stand in between: it had to decide on one thing or the other. And it was so tightly integrated that it acted as a whole -- there was no possibility of parts of it opting out. Those who tried to do that, the pacifists, were neutralized or exterminated.

The memesphere of today is not so different. People still rely for their information mostly on the equivalent of the newspapers of one century ago: what we call the "Media" -- entities that mediate between reality and the people. But it is also true that things have been changing and that communication is now much more horizontal than it used to be.

Reality is not what you read in the media. Reality is what you see and what the people you trust tell you they saw. You can use Heinlein's terminology: reality is what you grok yourself, or you are told by an impartial witness. This kind of horizontal communication is a different organization of the memesphere. It is today the galaxy of entities we call "social media" -- a misnomer because they are NOT media. Social media involve direct, horizontal communication among people, it is not "mediated." The "bubbles" that people who think alike create in social media are often criticized and reviled as dens of conspirationists, but they are exactly what the game is about. These bubbles are virtual holobionts embedded in the larger organism of the memesphere. If you create an internet bubble, a network of people who think in the same way, then this group is impermeable to propaganda. It is not a bug, it is a feature of the new memesphere.

You see how things are changing from how desperately the powers that be are trying to take control of the Web using censorship: the devil is not able anymore to convince people that he doesn't exist. Will the pacifists (or their modern equivalent) be exterminated again? Maybe. But maybe not. The great wheel of history keeps moving. It is not following a plan, it is not driven by evil deities: there is nobody driving it and it is creating its path as it follows it. And, as always, it doesn't care about those who are squashed into a pulp under it as it rolls onward. Change is the only thing that never changes. 



Saturday, September 11, 2021

9/11, the Coup that Failed. The Role of the Memesphere

Octavianus Augustus Caesar (63 BC – 14 AD). Perhaps the most successful leader in history, he didn't just become the absolute ruler of the Roman State but took over the role of the highest religious authority (the "Pontifex Maximum") and transformed himself into a living deity. He was able to turn a democracy into a dictatorship using techniques that were repeated many times in history. But the task was not always successful. It was the case of the 9/11 attacks that did not lead to an absolute dictatorship in the United States. Here, I argue that it was because of the different structure of the memesphere in the 21st century.



In 30 BC, Octavianus, later to be known as "Augustus Caesar," defeated his remaining competitors for the control of the Roman state and took the title of "Augustus," the absolute ruler of the Empire. The most fascinating element of this story is that Octavianus established the pattern of how a successful leader can take over the government and concentrate all power on himself. The recipe goes as follows:
  1. Obtain sufficient funds for the task 
  2. Enlist your supporters in a para-military or military organization. 
  3. Obtain a high-level government position using a mixture of intimidation and legal means.
  4. Exploit a dramatic event to scare everyone and obtain special emergency powers.
  5. Never relinquish your emergency powers, but always increase them. 
This is what Augustus did: his money came initially from the inheritance he obtained from his grand-uncle, Julius Caesar, but surely also from the support of high-level people who wanted tight control of the Roman State. He used the money to acquire a military force that he used to intimidate the Senate and defeat his competitors. Then, he was nominated commander ("imperator"), a title that was initially supposed to be temporary. From his power position, he exploited the disaster of the defeat of Teutoburg, in 9 AD, to scare the Romans with the "Barbarian menace" to obtain even more power. In 12 AD, he took the role of "pontifex maximum" the highest religious authority of the time. Later on, he was worshipped as a living deity. 

The pattern of turning a democracy into an absolute dictatorship was repeated many times in history. In Italy, in the 1920s Benito Mussolini built his power base with money from the Italian industrialists and landlords who were afraid of a Communist takeover. He used the money to create the Fascist party and a paramilitary organization, the blackshirts, that he used to intimidate his adversaries. After the "March on Rome" of 1922, Mussolini and his party gained a landslide electoral victory in 1924. Then, in 1926, Mussolini exploited a failed assassination attempt against him to obtain special powers from the parliament. From then on, Mussolini never relinquished his position of absolute dictator until he was dismissed in 1943, and then assassinated in 1945. 

In Germany, the military-industrial complex supported Adolf Hitler out of fear of the Communists, too. Hitler created the National socialist party and the paramilitary organization of the Brownshirts (the Sturmabteilung). In 1933, the Nazi party won a majority in parliament and Hitler was nominated as Chancellor. Just a few months later, the Nazis exploited the Reichstag Fire in 1933 to stir up a wave of anti-communism. The German parliament passed the Enabling Act of 1933, which gave wide powers to the government. That was the first step toward absolute power for Hitler and he never relinquished it until he committed suicide in 1945. 

There are many similar cases and you see that there is a thread that starts from Augustus' coup of more than 2,000 years ago and leads to the events of 20 years ago: the 9/11 attacks against the World Trade Center in New York. 

Seen in the light of the historical record, the 9/11 attacks look like a textbook case of a leader who exploits a dramatic event to gain special emergency powers for himself (*). A joint resolution passed by Congress a week after the terror attacks gave the executive branch of government "unchecked power" to deploy the military at will. 

Yet, the 2001 attacks didn't lead to an absolute dictatorship. President Bush used his newly obtained power to incarcerate a large number of people and to wage war worldwide, but at the end of his mandate he stepped down from his post as he was expected to do. Today, after 20 years, there is talk of not renewing the "Patriot Act" of 2001. What happened that prevented (so far) the US from falling into an absolute dictatorship, as it had happened many times to other nations?

The simplest explanation is that the American people are so deeply in love with democracy that they would never accept being ruled by a dictator. Or, it may be that George W. Bush was not the right kind of leader. He didn't have the prestige of Augustus, the eloquence of Hitler, or the cunning skill of Mussolini. And he didn't have a personal militia to support him. Donald Trump was much more like the average populist would-be dictator but, in order to take over the government, he would have needed much more than horned shamans as his personal militia.

Maybe, but I think there are deeper reasons that made it impossible to create in the 21st century the kind of dictatorship that had been common earlier on in the West. Basically, it has to do with the way communication acts in society -- the structure of the "memesphere". 

In the Western societies of the 20th century, communication was dominated by the mass media, first in the form of newspapers, then radio and TV. These communication channels could be controlled in a completely pyramidal structure. Even though there might have been hundreds of newspapers in a country, the main ones were just a few and they could be tightly controlled by the Government or by the dark powers behind. The same was true for the radio and TV channels. 

In other words, the memesphere was purely pyramidal. Communication was vertical: the government decided what memes to propagate and imposed them on people by means of obsessive repetition. It was the definition of "propaganda," a technique already known in ancient Roman times, but that was especially common in the 1920s. 

But, in 2001, the Internet had already become an important communication force, shaping the memesphere in a completely different way. Direct connections among nodes in the memesphere allowed a certain degree of horizontal communication. The Internet-based memesphere was becoming a virtual holobiont able to process information in ways that a purely vertical organization did not allow. 

These two different mechanisms of communication were examined and quantified in a paper that I and my coworkers Perissi and Falsini published on Kybernetes in 2018. We noted how two different kinds of communication can be observed to compete: the "viral" (horizontal) mode and the "fallout" (vertical) mode. 

The possibility of horizontal meme spreading caused the development of a large number of "conspiracy theories" about the 9/11 attacks spreading over the Web mainly by person-to-person communication. These memes could be demonized, ridiculed, dismissed, and contrasted in many ways, but could never be completely eliminated. 

The result was that the polls consistently showed that a significant minority of the US population believed that the attacks were a false flag (*), while a majority kept thinking that the government knew about the attack plans but chose not to stop the attackers. So the government could not obtain the kind of blanketing communication that was possible with the traditional media. It may be argued that the impossibility of obtaining a 100% consensus is the main reason that prevented the taking over of the government by a populist leader. 

Now, 20 years after the 9/11 attacks, the media are still tightly controlled by the government, but the memetic conflict has become harsher. The media are engaged in an all-out attack against the Internet communication sphere. The dissent is now branded as "fake news" and actively suppressed on social media. But the Internet is vast and there are many channels of communication that the government seems to be unable to close.

The virtual battle is raging. It could lead to a return to a pyramidal communication network if the government manages to take control of the memesphere. Or that may turn out to be impossible and the fluid nature of the memesphere may remain alive, leading to a fragmentation of the social sphere. We are already seeing that. As always, we live in interesting times (in the sense of the ancient Chinese malediction). 


(*) These considerations do not depend on whether the official government version of what happened with the 9/11 attacks is true or not. After all, the Roman legionnaires at Teutoburg were exterminated by real Germanic warriors!